YOUR BRAND IS THE KEY TO BEING KNOWN, LOVED, AND TRUSTED.
(And hired).
You want to help as many people as possible, make some money, and have a great lifestyle.
Being someone's employee wasn't enough for you, so you took the leap and became an entrepreneur. No matter where you are in business, you did something that few people have the guts to do. Hot damn, you.
You're in the arena.
::Pours a bowl of popcorn, sits back on velvet couch, kicks feet up::
I can't wait to see what you do next. I'm here for it.
DID YOU SUMMON ALL YOUR BRAVERY, STEP INTO YOUR PURPOSE, AND TAKE THE RISK JUST SO YOU COULD SHRINK IN THE FACE OF MARKETING?
I didn't think so.
Yet so many entrepreneurs come to me simply feeling like they don't know what to do.
There's a cloud of formulas, programs, shiny objects, "must-dos," "shoulds," and promises of 6- and 7- figure businesses "If you do EXACTLY what I did!" hanging over my entrepreneurs' heads.
They end up paralyzed, not promoting themselves, relying on referrals only, and watching time tick by while they wait and hope to grow and scale.
FACT IS, THE FOUNDATION OF YOUR BUSINESS SUCCESS IS YOU. IT'S THAT SIMPLE.
You are the shiny object.
(And there's NO AI on Earth that can come close to matching YOUR personality, so keep reading).
What Can You Do Here?
ASSESS AND STRATEGIZE
REVEAL YOUR BRAND IMPRINT AND LEARN TO IMPLEMENT IT IN EVERY CORNER OF YOUR BIZ.
ASSESS AND IMPLEMENTASSESS AND WRITE
REVEAL YOUR BRAND IMPRINT AND GET PERSONALITY-DRIVEN COPY WRITTEN FOR YOU!
LEARN MORE
10 Awesome Lead Magnets That #ServeLikeHell
Grab Your FREE Guide To Lead Magnets that Actually Make a Difference.
In fact, let's call them CONNECTION MAGNETS.
"If you're like me and want your website to reflect your unique spirit, Catalyst Design Lab is your greatest asset!"
Julia Armet, ACC, ELI-MP, Founder of Higher Playbook
"I now have an easy way to get clients to say YES."
Alan Samuel Cohen, Speaking Coach and Mentor
Hi, I'm JJ. Former Psychology Geek Turned Marketing Nerd.
This is my brand's promise AKA Spiritual Contract with you:
TO FREE YOU FROM "THE RULES" SO YOU CAN BE UNABASHEDLY YOURSELF IN YOUR WORK.
(PS: How do I know my Brand's Promise? Archetypes, baby, archetypes).
I'm not the brand consultant who is going to promise things like six figures in six months, a wait list of clients, or working a 4 hour workweek.
Why? Because in the end, those measures of success aren't for everyone.
Your measures of success are up to you to define, and up to you to achieve.
I can promise that we will create a brand voice, copy, and business model that:
√ Lights you the fuck up
√ Makes you want to talk to everyone about it, even the mailman
√ You can't resist putting out there because it's SO true and SO you that it's just in your DNA now
What you do with that energy is up to you. :)
All tied up with incredible space to evolve.
Doing big things deserves space for expansion. You deserve a coach + copywriter who will hold space for all those changes.
I LOVE helping the helpers, more than anything on earth.
That's why I have a framework that's geared entirely towards service-based entrepreneurs.
CATALYST COPY LAB VALUES:
FREEDOM. CREATIVITY. SELF-EXPRESSION. EXPANSION.
#SERVELIKEHELL.
You're In the Perfect Place if you are...
√ SO freaking passionate about the work you do but haven't found your marketing groove yet.
√ So course-burnt-out that you don't even want to work on your business anymore
√ Willing to trust the process (REAL business is messy but then it's clear like Waterford)
√ Secretly holding back important parts of your Self in your work and messaging
√ Dying for this to be EASY already
Not sure? Let's hop on a Vision Session, and I can help you decide if this is the right investment for your biz right now.
Even better? Sign up for "B" is for Brand Identity - the starting point for passionate businesses.
Fill Out Our Inquiry FormWhat Fully Expressed Business Owners Say About Our Work:
Christopher Jackson, CPC, ELI-MP, Founder of Kinetic Life
"If you are a coach looking to beef up your online presence and have a place where people can learn MORE about you, what you do, why they would benefit from working YOU best
and the most importantly - point someone else to your brilliance, let JJ do bring you, all of you to life!
I worked with JJ a couple of years back and it was one of the best business decisions for me to make.
I needed to nail down my brand identity and have someone funnel it into the most authentic container possible.
When JJ revealed the final project, I was floored!
It was my brain and my DREAM CLIENT'S unique pain points I enjoy working with to to solve. 
*Warning* JJ is as real as they come (and very loving), SO, you will also need to come with the guard down SO TO get the best deliverable you can (even better).
K, enough crushing on JJ."
(Full visual rebrand, services stack, package designs, messaging, full site copy)
Alan Samuel Cohen, PCC
Speaking Coach and Mentor
Write Your Story
Speak Your Story
Get the Gig
"Before I reached out to JJ, I wanted to add new services to my stack. I wasn’t nervous in the least to invest in JJ’s writing, and had complete faith in her based on her reputation and knowing her a bit beforehand.
I knew Catalyst Design Lab was the right place for me because I could trust JJ to be of her word. I was wowed in other groups she has lead, and knew that she “got” coaches, and me.
My favorite part about working with Catalyst was JJ’s vibe, and how she over delivers. She is also super fun, insightful, and wise. A combination of talents I admire in anyone with whom I partner.
As a result of working with Catalyst, I now have great sales pages to take someone through, to help me close more business. Even before the pages went live, I was able to use them with prospects, resulting in one great client signing on right away. Made the sales process super easy. I now have an easy way to get clients to say YES."
(3 Full Sales Page Copywriting by JJ Carolan of Catalyst Design Lab; gorgeous design by Work With Delphi)
Julia Armet, ACC, ELI-MP, Founder of Higher Playbook
"Prior to partnering with JJ, she had been on my radar. I had told myself, "When I'm ready to take my business to the next level, I want her on my team." The time has come, and it's been an absolute pleasure!
I've now worked with JJ on multiple projects, including video scripts, website copywriting, and brand strategy. JJ's creative brain and deep care to understand your vision comes through in every step of the process. She and the Catalyst Lab Co team take a strategic approach to ensure your brand is set up for success. I personally loved the whole process of connecting with my brand voice and having JJ there with me to lend a blend of directness, inspiration and guidance.
If you're like me and want your website to reflect your unique spirit, Catalyst Design Lab is your greatest asset!"
