The Power of Personality

Why Brand Personality?

Success - especially in service-based businesses - depends on connecting deeply and emotionally with people who come into the world of your business.

Today more than ever, consumers are looking for more than a product or services. They're looking for an experience - and they want to align themselves and their investments with brands that they resonate with.

Strong Brand Personality fosters loyalty, trust, and affinity towards your brand. 

 What is Brand Personality?

Brand Personality goes beyond mere logos or slogans. It embodies the values, beliefs, and behaviors that define a brand's identity. It's how you take a stand for your consumer, what you believe they deserve, and how authentically you allow yourself to shine through as the face of your business.

From the sincerity of Dove to the excitement of Red Bull, brands that successfully cultivate a distinct personality establish deeper connections with their target audience.

Brand Archetypes

Inspired by Jungian psychology, brand archetypes are universal symbols or motifs that evoke specific emotions and associations.

For example, the Hero archetype embodies bravery, resilience, and triumph, while the Sage archetype represents wisdom, knowledge, and enlightenment.

By discovering their unique Archetype fingerprint, archetypes, brands can effectively communicate their values and connect with consumers on a deeper level.

Examples of Brand Archetypes in Action

Patagonia: Think about Patagonia. Patagonia's brand personality exudes ruggedness, authenticity, and environmental consciousness. Patagonia appeals to consumers who value adventure, sustainability, and social responsibility.

Patagonia Archetype Analysis: My guess is they are an Explorer signature archetype with a Humanitarian influencing archetype. This brand personality blend is all about adventure with a side of neighborhood values and social justice.

Marie Forleo: From her very first at-home produced YouTube video, Marie Forleo excluded confidence, fun, and saavy. She inspires business owners to believe "Everything is Figure-out-able" and her fans return again and again to learn from her, no matter what she is teaching at the time. Marie built her empire on her larger-than-life personality, from her dance moves to her Jersey girl persona. 

Marie Forleo Archetype Analysis: Marie's Ruler signature archetype promises prosperity and order to her fans, through structure, stability, and step-by-step processes. Her Jester influencing archetype is clever, entertaining, and always shaking up her audience's perspectives by helping them see things in a different way.

Gabrielle Bernstein: On the spiritually trendy side, Gabrielle Bernstein's Brand Personality is slightly etherial, promising transformation that feels mystical and magical. Her brand includes a playful, innocent feel and attracts followers who are ready to manifest their dream life through her teaching. 

Gabrielle Bernstein Archetype Analysis: Gabrielle's Alchemist signature archetype promises transformation that feels magical, even mystical in nature - but most importantly, it feels easy. Her Innocent signature archetype promises the opportunity to return to a simpler time where dreams come true, before we turned into jaded adults. It also promises a space of belonging and acceptance.

Harley Davidson: The daring, rebellious Brand Personality of Harley Davidson attracts consumers from just-got-my-license teens to mid-life crisis men who desire one thing: Freedom from responsibility. Their consumers long to live outside of the lines of society, and Harley Davidson evokes the open road, adventure, and a touch of lone-wolf identity. 

Harley Davidson Archetype Analysis: Harley Davidson's promise that you can leave responsibility behind and taste freedom, break the rules, and live on the edge evokes a Maverick signature archetype. Their influencing archetype is likely that of the Hero - evoking courage, bravery, and a subtext of protecting the vulnerable around them. 

You Don't Have to Be Famous or Wait Until You Can Invest in a Mad Men Agency to Nail Your Brand Personality.

In fact, this is the first investment we recommend making when you decide you want to go big. In today's market, consumers are bypassing wishy-washing, poorly defined, boring brands.

The good news is that YOU ARE YOUR BRAND.

Brand archetypes are not about faking a big personality. They're about revealing your personality strengths so you can naturally and sincerely lean into the very aspects of you that make you magnetic. 

Even as a service provider or a small mission-driven business, your brand personality will drive how you offer your services, your social media marketing, your lead magnet design. Brand Personality touches every aspect of your business right down to your website's contact me page and 404 Error Page. It drives how you describe your Ideal Client Avatar, and defines exactly how they want to feel and what they want from a brand personality like yours. 

Want to Define Your Brand Personality and Get Magnetic? 

Your first step is right here - to book "B is for Brand" .

Once you do, I'll send you the incredibly powerful, proprietary assessment that will reveal your Signature and Influencing archetypes. 

You cannot find this for free on the web. Every free archetype quiz will give you a half-formed sense of your brand identity, and they'll all give you a different answer. Skip it. 

After you take the assessment, you and I will meet for a 1:1 deep dive analysis of your Brand Archetypes. You'll get not only your assessment results, but my 20+ years in marketing and business to help you understand and implement your brand. 

Finally, you'll walk away with an Ideas Book prepared by Yours Truly, outlining your next steps, your social media content pillars, blog ideas, lead magnet design, and services stack overview. 

Ready to get started and lean into the best parts of you? I can't wait to meet them. I dare you to say YES to highlighting all the hidden parts of you that are actually the most brilliant drivers of your business success.

Start here: ==> B is for Brand <==