"W" is for Website

Your Expertise and Uniqueness... Translated into Website Words That Clients are Hungry for.

Your Website Should Connect with Dream Clients... But Does it? 


You don't need a bells-and-whistles website. You simply need a website that connects with your readers...JUST LIKE YOU WOULD.

You + I both KNOW that when you get in front of someone, you can connect, listen intuitively, acknowledge, validate, and transform lives with your coaching skills.

But does your website communicate your gifts? 

More importantly, does it communicate your gifts in a way a reader can relate to, understand, and crave?

You're a Life Coach. I'm a Life Coach. Nice to Meet You!

Do you love to get curious, listen intuitively, acknowledge, validate, and create a vision? Then co-writing with me will be perfect - you’ve already got most of the skills.

As a business owner for over 15 years, I have studied the art & science of copywriting as the #1 way to bring revenue into my companies. 

The trouble with hiring out your writing is this: When someone writes FOR you, it isn't always aligned with your voice and energy. After all, you're not selling soda pop!

When we co-create the words on your site, you'll feel that you are 100% reflected in your most valuable biz real estate.

Let's Talk About Your Website Copy

If you're ready to get your website written for you, click below and let's talk!


Effective Writing is the Lifeblood of Your Business.

You and I both know you're great at what you do! But more than anything, you must be able to communicate the value of what you offer to someone who doesn't know you. 

By the end of our time together you'll have:

  • A fully developed Brand Identity based on your unique archetype fingerprint
  • A Home Page that sizzles with resonance for your potential client. They’ll feel like you understand them and there’s no one else for them! (Kind of like online dating).
  • An About Me Page that communicates the unique brilliance that resonates with your dream client. You want them to know, LOVE, and trust you.
  • Testimonials and social proof strategically placed through your site (no one reads the "Praise" page)/
  • A Services page that transforms your work into something tangible that people can actually buy.
  • A Marketing Message that feels natural, aligned, and powerful when you see it, say it, and live it in your work. (Forget that elevator speech, please?)

Charlotte Nicholson, CPC

“I have loved every minute of our time together."

JJ took the time to help me get clear on the message I was wanting to convey. She stepped into my shoes and that of my clients, and her amazing way with words captured the essence of who I am ... as well as the message I was wanting to put across.

To have a coach copywriter with me meant that she was able to ask me the questions to get to the root of what I was wanting, and with her years of knowledge in both fields she could explain what coaching was in copy and how it helps my clients."

Here's How We Do It.


Our 3-Phase approach takes you from generic, DIY copy to totally pro copy that inspires visitors to DO SOMETHING! 

What's it costing to use DIY copy 

Mediocre content turns visitors away.

It's awesome when your Mom and friends tell you what a lovely site you have... but are they buying from you? 

You need website visitors - AKA your market -  to feel seen and heard. 

You want to engage and convert. That's where I come in. Your brilliance, my word smithing.

It's time for you to SHINE through your website!

The website is what potential clients see... but we're going to make sure they get your energy stamp, too! Working side by side, we'll co-create the words for your website that draw readers in and assure them, "This is the coach for ME!"  (Potential side effects include: Thriving Coaching Biz and Clients You LOVE).

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Sachiko U., CPC

Sachiko Life Design

 “Everyone who saw my website said IT'S SO ME."

I love to work with smart people with big hearts. As I took a small group coaching course with JJ before, I knew she is one of them. So I had no hesitation in working with her when she announced her new passion.

  • I love that we spent time at the beginning going through the brand archetypes. This helped for me to unapologetically choose the color scheme and design which align to my energy.
  • JJ kept revising the copy for me until I became 100% happy with it. I was particularly picky about the about me page but she was cool about it and stayed with me. 
  • As I decided to design and develop the website by myself, she helped me beyond her wireframe work to make sure my website looks great. 
  • It was amazing to hear that EVERYONE who saw my website said that it's SO ME. It's beyond what I expected. 

 I was extremely grateful with my whole experience, and I got 10 times more value and support than I thought I was going to get.

With all my love, ~ Sachiko"

(Full site copywriting; site beautifully designed by the client herself)